Privacy Policy

Last updated: March 6, 2026

EmotionWise Social (“we”, “us”, “our”) operates the website emotionwise.social. This Privacy Policy explains how we collect, use, store, and share your information when you use our service.

1. YouTube API Services

EmotionWise Social uses YouTube API Services to access publicly available data from your YouTube channel, including video metadata and comments. By using EmotionWise Social, you agree to be bound by the YouTube Terms of Service.

For information about how Google handles your data, please review the Google Privacy Policy.

2. Information We Access and Collect

When you connect your YouTube channel via Google OAuth, EmotionWise Social accesses the following data through the YouTube API:

  • Channel information: Your channel name, channel ID, and subscriber count
  • Video metadata: Video titles, descriptions, publish dates, view counts, like counts, and comment counts
  • Comments: Publicly available comment text, commenter display names, comment timestamps, and like counts on comments
  • Account information you provide: Your email address and name when you register for an account

We do NOT access:

  • Your YouTube login credentials (username or password)
  • Private or unlisted video content
  • Your YouTube watch history or browsing habits
  • Your Google account data beyond what is required for YouTube channel access

3. How We Use Your Information

We use the data accessed through YouTube API Services for the following purposes:

Emotion analysis

We process comment text through the EmotionWise AI engine to generate emotion classifications (joy, anger, sadness, fear, surprise, disgust) and derived metrics including Net Sentiment Score, Sentiment Intensity, and Comment Quality Score. These metrics are generated by EmotionWise AI and are not YouTube metrics.

Dashboard display

We display your channel's video data and our emotion analysis results in your personal dashboard.

Alerts

We monitor your comment sentiment data to send you negative spike alerts when configured.

Trend tracking

We track emotion trends over time for your channel based on your plan's retention period.

We do NOT:

  • Sell your YouTube data or emotion analysis results to third parties
  • Use your data for advertising targeting
  • Share your channel’s data with other EmotionWise Social users
  • Aggregate your data with other users’ data for benchmarks or industry reports
  • Use your data to gain insights into YouTube’s business, usage, or revenue

4. Data Storage and Retention

Comment data and analysis results are retained based on your subscription tier:

PlanRetention
Free7 days
Starter30 days
Pro90 days
Agency365 days
  • After the retention period, comment data and associated analysis are automatically deleted.
  • Account information (email, name) is retained as long as your account is active.
  • If you delete your account or request data deletion, all your data (including YouTube data, analysis results, and account information) will be deleted within 30 days.

5. Data Sharing

We do not share your YouTube API data with third parties except:

EmotionWise AI (emotionwise.ai)

Comment text is sent to the EmotionWise AI engine for emotion analysis processing. EmotionWise AI does not retain comment text after processing.

Service providers

We use hosting and infrastructure providers (AWS) to operate our service. These providers process data on our behalf under contractual obligations to protect your data.

Stripe

Processes payments for paid subscriptions. Stripe handles all credit card data under PCI-DSS compliance. We never see or store raw card details.

Brevo (formerly Sendinblue)

Delivers transactional emails such as welcome messages, password resets, and sync summaries on our behalf.

We may disclose data if required by law, regulation, or legal process.

We do NOT allow unauthorized third parties to access, use, or download your YouTube data.

6. Cookies and Tracking

EmotionWise Social uses cookies for:

  • Authentication: A single session cookie (ew_token) to keep you signed in. This cookie contains a signed authentication token and expires when your session ends or after 60 minutes of inactivity.
  • Preferences: To remember your dashboard settings.

We do not use cookies for advertising purposes. We do not allow third-party advertising cookies on our site.

7. Revoking Access

You can revoke EmotionWise Social’s access to your YouTube data at any time by:

  1. Visiting your Google security settings at security.google.com/settings/security/permissions
  2. Finding “EmotionWise Social” in the list of connected apps
  3. Clicking “Remove Access”

After revoking access, we will no longer be able to retrieve new data from your YouTube channel. Previously retrieved data will be deleted according to your plan’s retention schedule, or you can request immediate deletion.

You can also disconnect your channel or delete your account directly within EmotionWise Social’s settings.

8. Your Rights and Data Control

You have the right to:

  • Access: View all data we have collected about your channel through your dashboard
  • Delete: Request deletion of all your data by contacting support@emotionwise.social. Deletion will be completed within 30 days.
  • Revoke: Remove our access to your YouTube channel at any time (see Revoking Access above)
  • Export: Request an export of your data by contacting support@emotionwise.social
  • Correction: Request correction of inaccurate data
  • Portability: Receive your data in a machine-readable format
  • Opt out: Opt out of the sale of personal information (we do not sell personal data)

To exercise any of these rights, contact us at support@emotionwise.social.

9. Data Security

We take reasonable technical and organizational measures to protect your data, including:

  • HTTPS encryption for all data in transit
  • Passwords stored using bcrypt hashing
  • Google/YouTube access tokens stored encrypted at rest
  • Session tokens stored in secure, HTTP-only cookies
  • Access to production systems restricted to authorized personnel

10. Children’s Privacy

EmotionWise Social is not directed at children under 13. We do not knowingly collect data from children. If content analyzed by our service is identified as “Made for Kids” under YouTube’s policies, we handle that data in compliance with COPPA and applicable child protection regulations.

If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page and updating the “Last updated” date. Your continued use of EmotionWise Social after changes are posted constitutes your acceptance of the updated Privacy Policy.

12. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, contact us at:

EmotionWise Social

California, United States

support@emotionwise.socialemotionwise.social